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If you have a consumer product, this might be good for you. I just found out the date for this thing and signed up today, so I'm sorry about the somewhat late notice. The concept is a closed product showcase event in NYC with journalists from big print and television sources. I did it in June and have gotten some very decent press leads from it. Rachel Ray, People, Oprah, and one big one I'm not allowed to mention have all been in touch with me and are in ongoing discussions about featuring Buzzy, all for about as much as a small trade show. We got in Conceive magazine in July. The url is http://www.product-n-press.com/ I could send the advertising file with shots from the last event but it's huge.

I'm going again, it's October 27th, and the deal is that only journalists are allowed in the room. The organizer Jono sends limos from them and they get free food, and you give the top 10 or 20 magazine and TV shows get a freebie product. I think I had about 150 people stop buy, and I ran out of press kits.

The list price is $3500, I know Jono made deals for mom entrepreneurs last time so I imagine it's on a case by case basis. it was cool showing Buzzy off with swanky New York waiters wandering around with shot glasses of gazpacho, though he felt a little intimidated by the luxury leather goods and scents. There were about 6 other kid items, a few products for a cause, etc. FYI if you're trying to get national press.

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