Digital Strategy - Wrap Up
HI! We had a great discussion about Digital Strategy last night. For those of you that missed it, here is the Twitter Stream with some of the highlights:
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ProminentPlcmnt: RT @Juliesquires: 50+ people at a terrific #StartUpChicks event on digital strategy last night #SCDS
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SoftscribeInc: 50+ people at a terrific #StartUpChicks event on digital strategy last night #SCDS
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Juliesquires: 50+ people at a terrific #StartUpChicks event on digital strategy last night #SCDS
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DianaBaldwin: Toby Bloomberg on Social Media: it's a long-term, value-add proposition. It's not a short-term fix. #scds
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TobyDiva: @benag @jen_bonnett @jessica_l had a wonderful time @ startup chicks meeting. treat to spend time w/ smart, savvy women, Thanks! #scds
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genevievebos: RT @jen_bonnett: PR, public speaking, email marketing, conferences - other marketing channels being used by panelists. #scds
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BrandSprouts: Good advice! RT @jen_bonnett: Own the platforms that your content is on. If you don't and they shut down, bye-bye content. #scds
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cthoen: RT @IPStrategist: Make sure you start w/ strategy to ensure that your brand presence is consistent among all channels. Give digital the same respect. #scds
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shbbll: RT @jen_bonnett: Own the platforms that your content is on. If you don't and they shut down, bye-bye content. #scds
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benag: RT @jen_bonnett: Google has a very long memory @tobydiva #scds
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jen_bonnett: Google has a very long memory @tobydiva #scds
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JE55ICA_L: Ach! The wrong "they're"! Doh! RT @JE55ICA_L: A # is just a # unless it has context...twitter followers mean nothing if their bots #scds
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vitalej: Great panel. Thanks, Jen. RT @jen_bonnett: Our experts talking about how they use Social Media. #scds
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JE55ICA_L: People like to do biz with people they like - a client friends you on fb and now you hug at meetings. Who knew? #scdsabout 15 hours ago via TweetDec
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jen_bonnett: Own the platforms that your content is on. If you don't and they shut down, bye-bye content. #scds
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jen_bonnett: Test everything! #scds
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jen_bonnett: Understand the context behind the numbers. If your fans/followers aren't in your target market, do they matter? #measurement #scds
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JE55ICA_L: Sorry! I mean, @tobydiva RT @JE55ICA_L: Longevity is an important value in the digital world @divamarketing #scds
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JE55ICA_L: Longevity is an important value in the digital world @divamarketing #scds
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jen_bonnett: Start with the content, optimize your content for search engines. If you so choose, your only investment is time. #scds
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jen_bonnett: Be clear on who your target is. And where they are online. #scds
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marnafriedman: RT @jen_bonnett: It all comes down to content. Content drives everything. #scds
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jen_bonnett: PR, public speaking, email marketing, conferences - other marketing channels being used by panelists. #scds
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jen_bonnett: Social media impacts across the organization. @tobydiva #scds
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BrandSprouts: Just learned a new definition of "social calendar" from Erika Brookes at #scds. Now I need to make one of my own.
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card4net: RT @IPStrategist: Make sure you start w/ strategy to ensure that your brand presence is consistent among all channels. Give digital the same respect. #scds
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MeMyselfAndM: really? suite! RT @AshleyDMonroe: @MeMyselfAndM just got a shout out as an available freelancer 4 his work on @startupchicks site. #scds
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jen_bonnett: It all comes down to content. Content drives everything. #scds
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jen_bonnett: Our experts talking about how they use Social Media. #scds
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jen_bonnett: RT @BrandSprouts: Love the focus on strategy at the #scds panel. Tactics are great, but you can't get where you want to go if you don't know where that is.
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jen_bonnett: Lots of talk about how much time & effort it takes to implement a digital strategy. #scds
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BrandSprouts: Love the focus on strategy at the #scds panel. Tactics are great, but you can't get where you want to go if you don't know where that is.
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jen_bonnett: Marketing by measurement: market, measure, iterate. @ebrookes #SCDS
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jen_bonnett: Digital Strategy is a long term proposition not a short term fix @tobydiva #SCDS
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IPStrategist: Make sure you start w/ strategy to ensure that your brand presence is consistent among all channels. Give digital the same respect. #scds
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IPStrategist: Bad for a new season of @startupchicks. Looking forward to hearing about digital strategy #scds
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jen_bonnett: StartupChicks Digital Strategy session getting started. #SCDS




























